Vantage Lists
Address standardisation
Criteria you could defend to a colleague.
Nothing is assembled before the target is described in writing. Categories are checked against the underlying description, not the label attached upstream. Rather than a percentage, you get the numbers the percentage was made from.
- Exclusion log
- A record of what was removed and why, delivered alongside the file it came out of.
- Monitoring
- Watching for the configuration changes that quietly stop mail arriving.
- Date normalisation
- Putting every date in one format and one timezone before any comparison runs.
Counts cost nothing and take about a day.